"Lead Different!" Kevin Perlmutter .09

Kevin Perlmutter

Chief Brand Strategist to CEO's, CMO’s & Brand Leaders →

Founder: Limbic Brand Evolution – Brand Strategy | Consumer

Insights | Neuro-Marketing | Positioning | Messaging - Vermont

Enthusiast

New York City Metropolitan Area

Summary

I love making things better - being curious, connecting the dots &

setting the foundation of a future that has yet to unfold. As a brand

strategist, I often talk with Brand Leaders who also want things to

be better. They feel their brand deserves to be better understood,

more appreciated, and more desired. They want to: "Strengthen

connections," "Simplify complexity." "Increase engagement," "Earn

loyalty" & "Drive business growth." I've found:

The biggest challenge Brand Leaders face is an over-reliance on

traditional brand strategy. Despite good intentions, so much brand

activity lacks deep customer understanding and lacks relevance.